It's a fact that people do business with companies they like and that Facebook has changed the way companies do business. This course will give you the hands-on expertise you need to successfully market your business on Facebook.
The class will teach you how to accomplish your organization's goals without Facebook taking over your life. You'll learn how to create engaging and informative content that will turn prospects into customers and customers into cheerleaders.
 You will gain a solid understanding of:
• Why social media matters
• How Facebook is organized
• How to create and administer your Facebook Page
• How to plan your Facebook strategy
• How to get more fans
• How to measure your performance in Facebook
Outline
Lesson 1: Why social media? Why Facebook?
- Engagement
- Sharing and WOM
- Advertising on Facebook
- Overall Marketing Mix
- Content Strategy
Lesson 2: Preflight Checklist
- Profiles, Groups and Pages
- Content Strategy
- Terms and Conditions
- Picking Administrators
Lesson 3: Creating your Page
- Create a Page
- Add Content to the Page
- Explore the Wall
- Page Elements
- More Page Elements
- Use Facebook as you or as your Page
- Administrators
Lesson 4: Create a Page Strategy
- What makes you special?
- Listen to your customers
- Setting goals
- Posting on Facebook
Lesson 5: Grow your Fan Base Part 1
- Start with who you know
- Connecting your website to Facebook
- Facebook Places
Lesson 6: Grow your Fan Base Part 2
- Rewarding check-ins
- Advertising on Facebook
- Applications
Lesson 7: Facebook Insights
- What is Insights?
- Success Metrics
- Giving fans what they want
- Tracking what's happening outside of Facebook
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